Natural Nutrients

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Natural Nutrients UK Limited (NN) is raising £200,000 equity funding to fund the scaling of its clean and natural dietary supplement and sports nutrition products through strategic national marketing. NN has positioned itself to be a market leader in the UK and Europe that develops and sells its own branded range of Supplements and Sports Nutrition products which are specifically targeted to nutritionally conscious high-end consumers.

  • The investment is being offered in units of £500 – each unit buys 0.05% of the fully diluted equity, on a pre-money capitalisation of £1.0m. The minimum investment is £500

  • Investors subscribe for ‘A’ Ordinary Shares, which are voting shares. On an exit, the amounts subscribed for Ordinary and ‘A’ Ordinary shares will first be returned to holders prior to the distribution to equity holders of any excess proceeds

  • HMRC has given its Advance Assurance that the investment should qualify for for the tax reliefs available under EIS, including 30% initial income tax relief and tax-free gains on exit so long as the shares are held for at least three years

Natural Nutrients

  • £200,000
  • 20.00%
  • EIS
  • Retail
  • Equity

What is Natural Nutrients all about, and why should you care?

Natural Nutrients is an established e-commerce and wholesale company designed to become a market leader in the UK and Europe for sales of “clean” and natural dietary supplements and sports nutrition products.

Created by Personal Trainer Liam Sherriff back in 2013 after struggling to find an effective natural supplement company that he could refer his clients to, Natural Nutrients are exploiting the gap in an emerging sector of the nutrition market for nutritional supplement brands that customers can trust.

Natural Nutrients offer greater transparency, full traceability and products that don’t contain unnecessary artificial ingredients.


Who is going to be steering the ship?

Liam Sherriff | Managing Director
A former Personal Trainer and Nutrition Consultant – it was Liam’s passion for health and nutrition that led him to create Natural Nutrients. His industry insight and knowledge is crucial to the development of new products and services and keeping the company right at the forefront of current health trends.

Craig Newbigin | Business Development Director
A former Drug & Alcohol Counsellor come Personal Trainer, Craig’s got a fantastic personal approach to sales and will be working full time in the BDM role from September 2017. Craig will focus on the Distributor revenue stream which includes gyms, hotels, CrossFit boxes, Personal Trainers and online nutrition marketplaces.

Angela Tate | Operations Director
An experienced HR manager of over 25 years, Angela has excellent excellent experience in office and staff management and will oversee the entire administrative operations of the company. She’s also responsible for creating and maintaining company policies, procedures and compliance.


What we plan to achieve


Rebranding + New Website
In order to evolve and compete at a national and global level the brand needed a refresh. A significantly improved website is being designed with sales conversion at the forefront of it.

Investment will be made into mobile optimisation to improve the current conversion rate and support increased unique visits conversion on the back of a strategic marketing plan roll out.

Not only does the new site’s design and function offer increased usability and sales optimisation, it also offers improved customer engagement including health questionnaires and surveys to help NN recommend the most relevant products, has built in subscription billing and has a sophisticated reporting interface which allows management to analyse customer buying patterns more effectively, asses true lifetime value and get a more accurate analysis of product performance and profitability.

Grow Retail
NN is already stocked in luxury department store Fenwick. Retail growth strategy begins with health store giant Holland & Barrett stocking NN products later this year. H&B have been working with NN for over half a year to ensure the greatest level of success when the launch takes place in the Autumn.

Grow Distribution
An element of the growth strategy is to expand sales channels through distribution. Although the company currently does have some distribution relationship’s already set up there has not been the resource in house to manage these. Part of the funding will facilitate the full-time employment of co-founder and industry expert Craig Newbigin, he will be tasked with exponentially growing the distribution channel.

Introduction of Subscription Model
Later this year NN will be launching their subscription based model for their busy health conscious clients. Depending on the type of subscription, customers will receive additional benefits such as fitness encouragement; exclusive competitions; discounts through NN partners; recipe ideas and workout programmes. It is forecast that at least 50% of revenue will be derived from subscription services in 3 years’ time.

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Getting your investment back to you

Management believes they will have multiple routes to a sale, but recent high value acquisitions within the wider industry suggest that the company should focus its strategy on selling to a lifestyle group of companies. These types of companies have recently purchased several sports nutrition companies, but are yet to acquire a fully natural and premium lifestyle brand like Natural Nutrients.

Recent similar transactions:

  1. Lion Capital acquisition of Grenade @ 15.5x EBITDA (article here)
  2. ABF acquisition of High5 and Reflex (article here)
  3. Samworth Brothers acquisition of SciMX (article here)
  4. Aurivo acquisition of ForGoodness shakes (article here)
  5. GSK acquisition of MaxiNutrition (article here)

Some of the fun to be had with Natural Nutrients




Important Information

This financial promotion is directed exclusively at and intended to be used only by those persons either categorised as a Certified or Self-certified as Sophisticated Investor or High Net Worth Investor for the purposes of FSMA 2000 or retail investors who are certified as “restricted investors” defined by the FCA as an individual who has not invested more than 10 per cent of their net assets in non-readily realisable securities. Please note that the material on this website is for general information only and should not be regarded as constituting an offer or a solicitation to buy or sell any securities, or investment advice. It is not directed to any person where (by reason of nationality, residence or otherwise) the availability of the website is prohibited. Current Capital Limited [FRN: 762994] is an Appointed Representative of Clear Finance Limited [FRN: 520835] which is authorised and regulated by the Financial Conduct Authority in the UK.

Please note

We want our investors to be fully aware of the downsides of equity investing as well as the potential benefits. It's therefore important to realise that investing in small companies always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Equity investments should still be made as part of a diversified portfolio. Read our full Risk Warning